The Region

The small region of Alsace in France lies between Germany and Switzerland and is surrounded by magnificent forests, rounded hills and beautiful vineyards. Its largest city, Strasbourg, is not only the headquarters of many European institutions but home to the taste suprême of Kronenbourg 1664.

A unique blend of German and French influences means the culture, the food – and the beer – of the region is truly exceptional.



Things to do in Alsace

Like Kronenbourg 1664, Alsace is exceptional at any time of the year. From skiing in the Vosges Mountains in winter to soaking up city culture in the summer, Alsace is refreshingly different. There’s nothing better than taking in the Gothic cathedral in Strasbourg (once the world’s tallest man-made structure), Haut-Koenigsbourg Castle and the charming, colourful town of Colmar.

Alsace History

The history of Alsace can be traced back to 58BC with the invasion of the Romans, but it isn’t until the 17th century that the Alsace we know today really developed. From the 17th century to the end of World War II, Alsace constantly wavered between French and German control, lending the region some of its most unique cultural quirks until, in 1945, Alsace was returned to France. Clues to the history of Alsace lie in its food, architecture, and culture.

Alsace food, wine and beer

Alsace will satisfy anyone’s love of adventure and connoisseurs of cuisine too! Alsace food showcases an incredible blend of French and German influences. Traditional Alsace cuisine includes a lot of pork, but visitors should also try sauerkraut, tarte flambée (the Alsatian equivalent of pizza), and bäckeoffe, a meaty casserole. The Alsace region is known for both Riesling wine and produces approximately 70% of all of French beer including the famous ‘Strisselspalt Hop’. This is a vital ingredient in Kronenbourg 1664, bringing the taste suprême to people all over the world.

Alsace Culture

Alsace is known for its fantastic landscape, its colourful half-timbered houses and more than 400 ruined castles. The Alsace region is renowned for contemporary art thanks to there being more than 250 museums. The region is known worldwide for producing textiles, chemicals and electronics, as well as for farming – but that’s not all! As well as its culture, it’s the people’s love of good food and good company that makes Alsace such a wonderful place to visit, and the perfect home for Kronenbourg 1664.